About Us

A suburban misfit with an urban soul, Rachel Gogos loves to create, inspire and make things happen. Rachel is a serial-entrepreneur with a passion for people, the web and creating strong personal brands. From her career start at United Nations headquarters in New York city – where she helped create the look and feel for the organization’s first website – to her current role, Rachel channels over 15 years of marketing and communications experience into each and every one of her clients.
As the Founder of both brandiD and iDentityShoppe, Rachel is a true Internet pioneer who was creating business on the web before Google was established as a commercial entity in 1998 and long before the phrase “personal branding” became an industry buzzword.

She’s held positions at The Wall Street Journal, DowJones.com as well as launched three companies (besides brandiD) of her own. Her entrepreneurial spirit started young; the product of Greek immigrants and Buffalo-based entrepreneurs, Rachel literally grew up in the restaurant business. As a budding entrepreneur, she developed a strategy and brand identity to turn a dilapidated eatery into a hip family restaurant, which remains a popular destination to this day.
True to her roots, she loves to work with entrepreneurs and co-founded Internet incubator SiliconFish.com in the late 90’s while living in Manhattan. The company was a leader in helping to establish and brand offline businesses on the web.

Today, Rachel has her own column, Digital You, that appears on the Business Page of the Pittsburgh Post-Gazette.com and she was also the Editor-in-Chief of YOUnique, one of the few newsletters focusing exclusively on personal branding and building online identities, for industry guru William Arruda and his company Reach Personal Branding for four years.

When she isn’t immersing herself in all things personal-brand related, Rachel can be found honing her negotiating skills with her two young girls, Zoe and Alexa, or making her famous pastitio, much to the joy of her husband, Dino.

Kimberly Fleeger is iDentityShoppe’s primary developer. She’s got a passion for writing great code and a desire to fill the web with functional and beautiful pages. With more than eight years of experience designing and coding websites, she has grown with the industry from those first hand-coded tables to powerful, dynamic, HTML5 sites. She specializes in WordPress themes and leveraging new technologies.

Before starting with The Shoppe, Kimberly, a graphic design and communications graduate, received the American Scholastic Press Association (ASPA) award for best magazine in Art and Photography for her editing work on Facets. She worked for six years as a Marketing Director for RE BackOffice, creating advertising and website solutions for some of the largest real estate companies in the world.